Santa to the Sea Half Marathon Expo

Want to join Santa to the Sea as a Vendor? The 2 day Santa to the Sea Half Expo is where thousands of motivated, health-minded runners — along with their families and friends — gather before race day to pick up bibs, shop, sample products, and connect with brands they trust. Set adjacent to the beautiful Channel Islands Harbor, Santa to the Sea attracts runners from across the region who are serious about performance, recovery, lifestyle — and supporting businesses that help them feel and perform their best. As a vendor, you’ll be front-and-center with a captive, energized audience that is actively browsing, asking questions, and ready to purchase. Why Vendors Love This Expo High-intent audience Comprised of multiple demographics including endurance athletes, first-timers, and active families Strong interest in nutrition, recovery tools, apparel, shoes, wellness, tech, travel, and experiences Built-in traffic Every participant must pass through the expo to pick up race packets Consistent foot traffic throughout the day — not just short rush periods Meaningful engagement Time for conversation, demos, sampling, and education Opportunity to collect emails, give coupons, and drive repeat business Brand visibility beyond race weekend Integration opportunities in athlete communications Social amplification and content opportunities Word-of-mouth inside a deeply loyal running community What Vendors Can Expect A professional, well-organized layout with easy access and set-up Support from an experienced event team who understands vendor needs Space options to fit everything from boutique displays to full activation setups A positive, festival-style atmosphere that makes conversations easy and fun This is more than a race expo — it’s a chance to connect with an audience that values quality, performance, community, and authentic brands. If your product helps people move better, feel better, recover smarter, eat well, celebrate, or live an active lifestyle… they’ll be excited t