17th Annual Wegmans East Avenue Grocery Run 1K/5K/10K November 7, 2026 Walk or run with us in-person or virtually to benefit local food pantries! You’ll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2025 Grocery Run raised more than $110,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference! Register by midnight on October 6th to receive your preferred size, super-soft performance-fabric race T-shirt. Schedule 8:30am 5K and 10K start 9:40am 1K start 9:55am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day. 5K Run or Walk Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester! Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details. 10K Run Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. P articipants must be able to finish within 90 minutes in order to re-open streets to traffic. Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group award
Men, Women and Non-Binary (Must complete 5K in 22 minutes or 10K in 44 minutes) 1st place- $200 2nd place- $150 3rd place- $100 Masters- $75 Cash prizes will be available at the awards table beginning at 9:00 for the 5k and 9:15 for the 10k. Age Group Awards 5K: 1st, 2nd & 3rd 14 and under, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70-74, 75-79, 80-84, 85 and over. 10K: 1st, 2nd & 3rd 14 and under, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54,
10K: T-Shirt
5K: T-Shirt
1K: T-Shirt
| Distance | Price | Opens | Closes |
|---|---|---|---|
| 10K | $40.00 | Mar 22 | Sep 30 |
| $45.00 | Oct 1 | Nov 6 | |
| $50.00 | Nov 7 | Nov 7 | |
| 5K | $30.00 | Mar 22 | Sep 30 |
| $35.00 | Oct 1 | Nov 6 | |
| $40.00 | Nov 7 | Nov 7 | |
| 1K | $25.00 | Mar 22 |
| Year | Finishers | Median Time | Fastest Time |
|---|---|---|---|
| 2025 | 308 | 55:08 | 31:35 |
| 2024 | 246 | 55:11 | 33:28 |
| 2023 | 177 | 55:23 | 34:32 |
| Year | Finishers | Median Time | Fastest Time |
|---|---|---|---|
| 2017 | 11 | 1:00:10 | 37:08 |
| 2014 | 64 | 9:42 | 5:16 |
Interested in this race?
| Nov 6 |
| $30.00 | Nov 7 | Nov 7 |
NOTE: We strongly encourage packet pick-up on Thursday and Friday to avoid the lines Saturday Packet Pick-Up Hours: Thursday, October 30 and Friday, October 31 from 11am to 7pm Rochester Running Co. 1387 Mt Hope Ave Rochester, NY 14620 (in College Town, tons of free parking in lot behind building or in garage) Or race day pick-up onsite starting at 6:45 am.
| Year | Finishers | Median Time | Fastest Time |
|---|---|---|---|
| 2025 | 1,015 | 35:46 | 16:19 |
| 2024 | 985 | 37:15 | 16:13 |
| 2023 | 677 | 34:13 | 16:08 |
| 2022 | 725 | 32:41 | 16:32 |
| 2021 | 582 | 31:48 | 16:46 |
| 2019 | 968 | 31:06 | 16:02 |
| 2018 | 923 | 31:26 | 16:14 |
| 2017 | 975 | 30:40 | 15:10 |
| 2016 | 959 | 31:14 | 14:36 |
| 2014 | 786 | 30:10 | 15:21 |
| Year | Finishers | Median Time | Fastest Time |
|---|---|---|---|
| 2025 | 70 | 8:35 | 4:25 |